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What changes have been brought to the apparel industry by small programs? Apparel applets have been developed into potential ent
The small program has matured more than a year since last year. More and more industries are aiming at the huge dividends brought by small programs, and they have developed their own small programs. Clothing as a short-term need for people, despite the impact of offline stores, online stores will be subject to third-party e-commerce platform, but still does not hinder the realization of transformation opportunities. The following small series to give you an inventory, WeChat small program can bring new opportunities to the apparel industry.
1. Low customer cost
The small program development cost is low, with 64 traffic entries, for the small program, you can avoid some publicity costs. The physical store can put a small program QR code in the store to attract consumers to scan; online e-commerce can also develop their own small programs, and do some preferential policies as they wish, no longer subject to third-party platforms, Accurate marketing can be achieved and the promotion effect is better.
2, payment is convenient
The small program is backed by WeChat, the payment is convenient and fast, and the payment can be completed without jumping to other pages, which improves the user's shopping experience. After the user sees the favorite clothing, he can directly place an order to purchase, helping the merchant to increase sales.
3. Integrating new technologies
The biggest drawback of online shopping apparel is that it can't be tried on, and the clothing applet can add some “technical” elements in the store, such as 3D fitting room, virtual fitting, etc. Customers can change and match differently on the virtual human body. The clothes give the customer the most intuitive effect.
At present, the primary benefit of the WeChat applet to the apparel industry is to make one billion customer traffic become its potential customers. As long as the WeChat small program promotion channel is opened, not only can the promotion effect of the merchant be achieved, but also the number of new users can be quickly increased and the conversion rate of the user can be improved.
Previously, WeChat reported that the female fashion shopping guide platform mushroom street after the small program on the line, the purchase conversion rate is several times its APP, only used for one and a half months, the number of new customers has broken through 10,000. The function of the group is attracting more than 70% of new users; the whimsical world of Rebecca's small program has exceeded 1 million in 7 minutes.
Nowadays, all walks of life are working on small programs, and clothing small programs will inevitably enable the garment industry to successfully transform. Whether it is an entrepreneur in the apparel industry or a small program entrepreneur, the clothing applet must become the smallest potential in the future. One of the programs is also an entrepreneurial project worthy of choice for entrepreneurs.